B360 · AL EMARAT SAND EDITION

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Genuine Emirati sand. A symbol of unity, shaped by the land. Limited to just 36 pieces.

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Born from the sands of the Emirates, this edition honours the spirit of 1971 — the year seven emirates united as one nation. Genuine Emirati sand forms the dial, preserved beneath sapphire and crowned with Arabic calligraphy that carries the identity of the UAE.

The details

A Closer Look

Every detail tells a part of the story.

THE SAND

مِنْ رَمْلِ الإِمَارَات

Not a print. Not a texture made to look like sand. The dial is crafted with genuine sand from the UAE, carefully laid by hand, layer by layer, and sealed beneath sapphire to preserve it in place.

Each dial is individually crafted, allowing the natural grains, depth, and formation of the sand to vary from one piece to another.

ما تراه هو... لحظةٌ من رمال الإمارات، توقّفت فيها حركة الزمن

إصدار محدود

Thirty-six,
and no more

36Pieces in the edition

Created in a series of only 36 pieces, each watch is individually numbered, giving every piece its own place within the edition.

Thirty-six watches. One story. A limited tribute to the Emirates.

Timepiece

Specification

Case Size 40MM
MOVEMENT Swiss Quartz Movement
Case Material 316L stainless steel
Dial Genuine UAE sand
Dial Detail UAE flag-color ring
Glass Material Sapphire crystal glass
Strap Black rubber strap
Edition Edition: Limited to 36 pieces

A Closer Look

1971 The Emirate sand Edition

On the wrist

A natural presence on the wrist, where stainless steel, black rubber and genuine Emirati sand come together

Craft

Crafted by hand, the dial is built layer by layer, allowing the natural sand to form its own texture, depth, and character in every piece.

Made for everyday

Made for everyday wear, with a smooth black rubber strap and sapphire crystal protecting every detail of the dial.

PRE ORDER

Reserve your place among the 36 pieces and select your preferred available number before the edition is fully allocated.

pre-order to secure yours.

Pre-order