Over the years, B360 has increasingly been emerging in the class of art and bespoke design. As a versatile collection that embodies a cultural statement, Each watch combines hand craftsmanship with leading-edge technology, resulting in a sensorial experience in both design and function.
B360 has unveiled its collaboration with the international calligraphy Arabic artist Wissam Shawkat who has created an exclusive design available as a part of the brand’s bespoke offering.
Wissam Shawkat is a rule-breaker. A modest individual, this loaded label is not something he’ll freely apply himself. Wissam Shawkat; is someone who not only mastered the traditional styles but merged modern and traditional techniques to develop an abstract conceptual form of calligraphic art.
Wissam’s style of calligraphy is recognised for its high level of craftsmanship combined with a contemporary interpretation of the art form.
“I aim to elevate the art of Arabic calligraphy; whilst maintaining the heritage of the traditional Arabic art form; I aim to advance the aesthetic to something contemporary and modern.’’
It is an honour for B360 to work with such a talented free spirit. And as successful as this collaboration turned out to be, we look forward to more upcoming projects with Wissam