At B360, each of our watches tells more than time—it holds a story within every detail. The B Proud Collection is our latest tribute to those stories of strength, legacy, and resilience. Each watch in this collection reflects a journey marked by challenges overcome, wisdom earned, and values preserved.
Imam Al-Shafi’i
AL-Yusr
Imam Al-Shafi’i was born into hardship, yet he left behind a legacy of knowledge that continues to inspire generations. His life was a journey between trials and triumph, a pursuit of wisdom through patience and perseverance.
"العُسر واليُسر أوقات وساعات"
– الإمام الشافعي
“Hardship and ease are but moments and hours,” Imam Al-Shafi’i once said. These words reflect the essence of this timepiece—an homage to those who endure with purpose and rise through perseverance. The Imam Al-Shafi’i Edition is a symbol of that path, a reminder that every challenge carries within it the seed of ease and reward.
Zayed The Father
A New Chapter in Legacy
Five years after introducing our Father of the Nation Collection, we return with a new chapter—Zayed The Father. This exceptional timepiece pays tribute to the vision, generosity, and enduring leadership of the late Sheikh Zayed bin Sultan Al Nahyan. The side of the case carries a distinguished engraving in Arabic calligraphy.
"يَا أَبِي اَلْأَكْبَرَ مِنْ بَعْد أَبِي"
A heartfelt tribute to Sheikh Zayed,
from a poem by H.H. Sheikh Mohammed bin Rashid Al Maktoum.
To protect this treasured detail, the engraving is sealed beneath a luxurious glass layer, offering both comfort in wear and preservation for generations to come. It is a true collector’s piece for those who value history, legacy, and craftsmanship.
B Proud: A Signature of Legacy
The B Proud Collection is more than a series of watches—it is a statement of identity, pride, and purpose. Each timepiece celebrates those who walk their path with patience, lead with vision, and carry their story with pride.
Stay connected as we continue to tell stories through time—crafted with intention, and made to be remembered.
